The Dos and Don’ts of Sales Prospecting

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Prospecting is the bread and butter of sales. Businesses such as tow truck woodbridge that want to gain more customers must engage in a serious campaign on prospecting. Maintaining a steady flow of new prospects into a sales pipeline will ensure you have continuous and healthy growth of your business. Regardless of your sales process, at some time, you will need to engage your prospects in a live conversation. Here are some important dos and don’ts if you want to get it right in the world of prospecting.


You need to do the homework. The more informed you are, the greater your chances of converting a call into a meeting. The research you make should involve scouring the company website for things related to your pitch, and analyzing the social presence of the individuals you want to speak to. Doing that will enable you to come up with a more customized opening as well as better and more targeted questions. This level of care can be very important and a defining moment to closing a deal. Even if you are lacking the time to do the research, ensure you get at least the basic details.


Once you have made it past the gatekeeper’s stage, the next big task is to close the meeting. The best way to go about it is to inform while being honest. Never try to generate interest with an attitude of mutual discovery. Never use canning tactics to get the prospect to agree to meet you. Always strive to show the value of your product and convince your prospects even before agreeing to meet them. Always listen keenly and give your prospects room to express their thoughts.


They say prospecting is a number’s game, but not like a lottery. This means you should never power through your call list in vain with the hope of speaking to anyone who comes to your other side of the call. Always strive to maximize your chances with each prospect and be fully prepared to close. Always confirm the face-to-face meetings you arrange with your prospects.

There is no doubt you will get some couple rejections along the way, and that should never be a reason for you to stop. Always keep moving. When you get a rejection, take it positively and as a moment of learning. Reflect on what might have gone wrong. It is that your approach was not the most desirable or does it mean you didn’t attract the right prospects who fit the bill of your ideal customer? If that is the case, what and where can you improve?

When you get a chance to meet a prospect, never waste their time. Always be brief to the point. Show your mastery of the product or service you want to sell to your client. Never sound too sales and extremely convincing, because doing so will make your prospects shun doing business with you. Always give your prospects time to express themselves and get to learn something from them.

Categories: Uncategorized

Content Guide to Thought Leadership

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There are those people who seem to know a lot in different industries they have started business in, be it in towing service, technology, fashion, among others. Similarly, as a marketer, being an expert in your field is very important. To be one, you must have impeccable skills to drive traffic to your site, nurture and convert leads, and build brand authority as well as leads. This is where thought leadership comes in.

What is thought leadership

Thought leadership is a tactic used by content marketers to build credibility for themselves as leaders in their industry. The main goal of thought leadership is to become a recognized expert and a go-to resource in your field. To become a thought leader, you must create and promote content that is educational and helpful, and become very active in communities and all places related to your field.

When it comes to thought leadership marketing, there are a couple of things involved, which include the following;

Know and learn from your audience

Knowing your audience is key to succeeding with any marketing strategy. You will need to begin by building your buyer persona. Look at key issues such as what motives them, what inspires them, and what is causing them pain. Seek to know what questions they are asking by looking at common places they hang such as in communities and social media. Once you have this data, begin answering their questions with thought leadership content.

Be active on social media

Social media presents an effective platform to build your brand and expertise. Social media will keep you active and engaged with your community. Additionally, you can use it to create and drive engagements with your followers, and ensure your brand is heard. You can also use social media to promote thought leadership content organically without looking too promotional.

Publish content

You must ensure you publish content in a variety of places. Creating thought leadership doesn’t just mean you will only be posting on your blog. You must be active on social media, do guest posts, speak at events as well as doing podcasts. You must mix it up with owned media as well, Additionally, consider having a combination of written content and video content such as on YouTube.

Keep track of the competition

You must analyze what competitors are doing as well. If your competitors are creating thought leadership content, ensure you analyze what they are creating, how often they are doing it, the places they are posting. Additionally, never be afraid of getting inspiration from them. You can also look to see what they are missing and perhaps you can develop content that covers what they are missing.

It is also very important to ensure you create valuable content. Show that you are an expert in your field by speaking intelligently on the specific issues related to your industry. It is important to dig deep and show that you are an expert in your field. Additionally, be genuine in everything you do, as by being so, people will trust you more.

Categories: Uncategorized

Tactics to Build a Bigger Email List for Your Small Business

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There is a common understanding and wisdom among all digital marketers that your email list is an owned property and asset, that you can use to your advantage to advance your business. An email list is not subject to algorithm changes or changes in company policies. Businesses such as that have harnessed the full use of email marketing have an edge over their competitors in their industry. Additionally, an email list is more serious and intimate as far as creating relations with customers is concerned.

If you are looking forward to taking your email marketing to the next level, here are a couple of tactics you can use.

Use behaviorally targeted pop-ups

Pop-ups can be controversial but data from different quotas show how effective they can be. The main complaint with pop-ups is that they detract from the user experience and they can be annoying. However, when done right, and if aligned with the page a user is browsing, they can be very effective in capturing vital emails. Depending on the tool you are using, you can target your website visitors based on different factors such as exit intent – when a user is moving their mouse to the exit side of the page, hovering over key website elements, time spend on site and scroll depth.

Optimize your lead magnets

What you offer is just as important as how you offer it. When you ask someone to sign up for your email list, you need to understand that it is an exchange program. To get as many people as possible to sign up, you must make them understand the importance of signing up. It can be as simple as promising content updates to your prospects. You can also make use of lead magnets. With a lead magnet, you aim to share something free such as an ebook, email course, PDF, or free tools, in exchange for their emails.

Create an easier sign-up experience

The next important step is to optimize the signup process. You need to make your potential email sign up prospects to me motivated to sign up. Reduce the information you ask them in the form and reduce the number of steps or clicks needed for submission. You need to boost the trust and credibility of your offer. Do not ask any information that you truly don’t need.

Align your lead magnet

You need to align your lead magnet with the contents of your page. Start by creating an excellent lead magnet and put something out there to get data back on how well it is converting. Create an additional offer and target it specifically at the pages that are best aligned with your content. You can also run contests and games. Anything that allows you to capture as many emails as possible should be used. Don’t be limited in your creativity. There are also other tones of tools and applications you can use to get the best from your email campaigns.

Categories: Uncategorized

How to Grow Your Customer Base

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Businesses are now more focused than ever to gain new customers as well as retaining existing ones. Customers who are more familiar with businesses such as Springfield tow truck are more likely to buy again from you and can provide you with more value to your business over a long time. However, with today’s advances in technology, businesses still struggle to find new and effective ways to gain new customers and retain existing ones.

If you want to be successful in business, you need to have a well-defined customer acquisition and retention program that can help you grow your customer base. Here are some tactics you can use to build and retain your customer base.

Provide excellent customer service

This statement seems obvious, but many companies fail to deliver exceptional customer service. 60 percent of consumers stop doing business with a brand because of its poor customer experience. Customers are increasingly expecting perfection and one mistake may drive them away. To offer exceptional customer service, engage with unhappy customers, and ensure all their demands are met. Respond to their queries immediately and ensure there are no doubts about doing business with you.

Encourage customer advocacy

It can be a bit difficult to attract new customers to your business especially if they have never heard about your business Customers are very skeptical about adverts and many won’t just be swayed by your marketing efforts. One of the best ways to have your brand known is to leverage customer advocates. These customers will offer you referrals and testimonials that can improve the credibility of your brand.

Create freemium offers

Freemium offers to present an effective way to grab the attention of potential leads. With a freemium offer, your business will be giving away something of value in exchange for customer information. The item that you give away can be a very useful guide, in exchange for their phone numbers and email address. Customers will always love free stuff and if you can get creative on offering free stuff, you can grow your brand.

Adopt customer service tools

As you start to grow more customers, your customer service team should adopt the use of tools that would improve customer experience. Instead of hiring for more customer service representatives, instead, use adopt customer service tools that can help in expanding the bandwidth of your customer service team even without hiring new employees.

Collect customer feedback

If you find yourself running out of ideas on how to attract new customers, consider running out a campaign that will help you collect customer feedback. Positive feedback will guide you on understanding what you are doing right whole a negative one highlights the areas where you need to improve and increase customer retention. Keeping tabs with customer feedback will offer you a great idea of what your customers value most about your business. You should also collect service feedback after a support ticket or at the end of customer service interaction.

You also need to create a customer success program. Successful businesses understand that customer value increases when they buy from their businesses over time. You need to give your customers a reason to keep coming back to your business.



Categories: Positivity

The Future of The Automobile Industry

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self drivingAll companies involved in the auto industry be it automobile manufacturers such as Tesla, auto dealers or even towing ones such as are all looking at ways to innovate and create personalized solutions for their customers. Just like how cars can do much more than just making calls, the car can do much more than driving and parking. Over the recent years, the automotive industry has worked for hand in hand with major tech companies in order to deliver the most advanced, convenient, safest and most comfortable vehicles out there.

There is no shortage of the ways cars are improving by the day. They are becoming smarter and they can now perform a range of tasks. In the coming years, we expect the car industry to produce even tremendous results. They are taking closer steps to achieve a more connected and digitized environment. Here are some of the most tremendous achievements technology-wise that we can look forward when it comes to the auto industry.

More fuel efficient rides

When it comes to fuel-efficient rides, Tesla is at the forefront. It has been releasing a huge number of electric and hybrid vehicles that can take you hundreds of miles with just a single charge. In the year 2016, over 2 million electric cars were sold worldwide and this number is expected to rise tremendously in the near future. More auto manufacturers are now embracing implementing electric vehicle tech to their deliverables. Companies such as General Motors and Volkswagen have recently unveiled electric cars in the category of their fleet.


Predictive Vehicle Technology

techWhen it comes to the future of the automobile industry, artificial intelligence and machine learning have major roles to play. The car industry is embracing a lot of predictive capabilities in creating a more personalized driving experience. More manufacturers are now applying algorithms that make use of data to process a vehicle’s setting including its infotainment system as well as its application preferences. Vehicles are now becoming IoT devices which are connected to smartphones and user’s voice commands in relation to the user interface.


Self-driving technology

Much has been made when it comes to self-driving technology. Just a while ago, most companies were testing the functionalities of their self-driving cars on open roads. A number of cars now have semi-autonomous capabilities that take the form of driver-assisted technologies. There are some vital developments that have been made including automatic-braking sensors, mapping technologies that can monitor blind spots, motorway lane sensors, cameras both in the back and front of a car, self-parking capabilities as well as adaptive cruise control.


Car-as-a-Service (CaaS)

CaaS refers to a developing car rental service that allows city drivers to participate in a ride-sharing service. Smart devices can now be connected to a car with driverless technology using an app. The car then picks them for their transportation and delivery needs. The greatest thing about this technology is that there is no driver’s license that is needed to access these vehicles. Some of the greatest minds in the tech and auto industry have joined hands to improve the way we interact with vehicles.


Categories: Tech

How to Start Your Day with a Positive Attitude

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waking upEvery day is a new day and even if something was amiss yesterday, a modern day should brighten your day for the challenges ahead. That is the positive mentally I wake up with before starting offering Towing Service in Centreville VA. In the words of Mother Teresa; Yesterday is gone. Tomorrow has not yet come. We only have today, let us begin. If you are not a morning person, it can be a bit difficult to start your day on a positive note. However, by performing simple tasks such as stretching and going up for a quick run, you can increase your endorphin levels and begin your day feeling pumped.

Research has shown that morning people are more productive and positive than night owls. Now that we have established how precious starting your day in the morning can have mental benefits, let us pay a closer look at what you can do to raise your morning productivity;

Start the night before

If you wake up feeling more exhausted than the previous day, the chances are that you are a culprit of sleeplessness. Instead of focusing on watching just one more episode, turn off that TV and get to bed as early as you can. Dedicate at least 6-8 hours to get quality sleep. If you can’t fall asleep immediately, you may try reading a book as you are bound to drift off soon enough.

Stretch yourself out

Stretching is something you can do while still in the bed. Stretching your limbs and joints out as much as you can trigger the release of dopamine which is a hormone that boosts your mood, self-esteem as well as energy. You can pair the breathing with a few breathing exercises to waking up on the positive side to start your day.

Take a moment to reflect

ReflectWhen you wake up, you should take some time to meditate and reflect on what’s ahead of you for the day. You need to take a moment of personal praise. If you are continually moving from one task to the next during the day, you might feel anxious or incompetent. If you find fault within yourself especially in situations that you don’t have control, you might end up feeling less motivated. You may avoid sabotaging yourself by trying simple tasks to boost your mood. Think about the top qualities you are proud of as this will make you feel more positive.

Express Gratitude

Just as it is essential to praise yourself, it is equally important to give thanks to the people who help you in your endeavors. People who express gratitude on issues about their life are more optimistic about life in general. You need to establish a connection between yourself, a positive attitude and good health. You may need to pick your phone and make a call to your friends and parents to tell them how lucky your day is. Don’t forget to drink much water. After long hours of rest, your body will wake up feeling dehydrated, and there is need to wake it up by drinking lots of water.




Categories: Positivity

How to Achieve a Positive Mindset

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positivityThe power of positive thinking is a popular concept in many circles.  One of the most powerful habits I have picked over the last few years is thinking positively and constructively. When you incorporate the idea of thinking positively, your life becomes lighter. You open yourself up for new paths that can help you easily overcome many setbacks.

Learning to think positively is not that difficult. Here are simple techniques you can incorporate if you want to have a positive mindset.


Replace Negativity in Your Life

You have to start replacing negativity in your life and surroundings. What you let in your mind on a normal day will have a significant effect on what you feel and think. Start questioning anything that you let into your mind. Evaluate the three top sources of negativity in your life. These sources of negativity might be someone close to you, a website you frequently visit among other things. Come up with ideas and action steps that can help you achieve a positive mindset.


Cultivate Optimism

positiveLearning to think positively involves a couple of aspects. The first thing you need is to cultivate optimism. Optimistic people tend to have a positive explanatory style. When you attribute good things that happen in your life as a result of your hard work and skills, then you tend to become more optimistic. Optimistic people tend to view bad things that happen in their life as unfortunate events and are determined to get a solution after anything sad happens.


Develop a Life Purpose

To create a positive mindset, you need to figure out why you need to have a positive mindset in the first place. This means you have to create goals. Developing goals helps in determining exactly where you want to go and when. Set what you want to achieve and by when you want to achieve it. Ensure that your goals are specific, measurable, quite relevant and limited in their time.


Create an Enabling Environment

You cannot have a positive mindset if the environment you are in doesn’t offer you the right atmosphere to grow. To have a positive mindset, you need to consider your physical environment and your mindset. These two both work together, and without creating a balance between them, your goals will most likely suffer. You may have a positive mindset, but your environment is too negative to give you room to grow. You need to have these two factors in harmony to stand a chance to reach your goals.

Be Grateful

Be grateful for all things that you might be taking for granted. As you get out of bed in the morning, be grateful for seeing a new day. You also need to stop making mountains out of a molehill. It is not a good habit when you want to take action to move forward, but your mind is filled with lots of worries. Before you commit yourself to take a hard or rather challenging task, ask yourself if what you want to achieve will matter in the next couple of years. If it doesn’t matter, consider dropping it and engaging your mind in more productive ways.

Categories: Music

Importance of Meditation to Your Life

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meditationMeditation is an extreme form of concentration that opens up your mind to experience a different world of thoughts and relaxation. It allows your mind to focus on one thing and detaches it from the outside world.  To meditate, you sit comfortably and quietly and start focusing on one thought. Though your initial mind may wander, do not try to stop it, but instead let it go. Do not suppress any thoughts or feelings, but let them pass. Once you are done, your mind will automatically return to the object you are focusing and your mind will be at peace.

Meditation is free and powerful, and can be practiced by anyone, everywhere. It is incredibly beneficial and can help us feel better. This form of ancient practice helps in controlling our minds and consequently our lives to help us discover ourselves. Here are the key reasons you need to practice meditation today.

Greater Sense of Self-Awareness

Meditation allows you to take charge of your thinking and imagination. Meditation helps you realize the amazing things that your body is capable of achieving. Meditation helps you in establishing a stronger connection between your body and mind. With self-awareness, we understand ourselves better and focus on all aspects affecting our lives.

Meditation Makes You Happier

People who meditate often tend to have a happier life as compared to those who do not. Meditation is well known for how it enhances the flow of constructive thoughts as well as positive emotions. Even the very few minutes spend meditating can have a significant effect and difference. Scientific evidence support how these claims are valid as Buddhist monks show from their meditation.

Managing Anxiety, Depression and Stress

meditatingMeditation helps you to manage anxiety, depression, and stress. Meditation has underestimated the transformation potential. Studies from the University of Wisconsin showed that meditation has a lot of physiological effects on the brain. By focusing on experiences created moment-by-moment, meditators train the mind to be calm even when faced with a stressful situation. Meditators also experience reduced anxiety as they do not have to worry so much about the future.

Numerous Health Benefits

The numerous health benefits of insomnia are almost immediate. Meditation delivers a sense of calmness and peace of mind. It is a feeling of subtleness and completeness. Meditation sharpens your memory and enhancing happiness as well as improving your overall well-being. It helps your memory stay very sharp as well as helping your concentration stay steady. You can sweep away distractions that are likely to interfere with your life.




Helps You Fall Asleep

One of the most troubling conditions of this century is insomnia. Everyone wishes to have a peaceful sleep. The sad part is that a third of the American population suffers from some form of sleep deprivation be it chronic or occasional. If you are one of those troubled folks staring at the ceiling and counting numbers all night long, then meditation might be the perfect solution for you. Research conducted by Harvard University shows that meditation initiates the relaxation response that helps you to fall asleep.

Categories: Music

Ways Music Can Heal Your Soul

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music therapyThere is a lot of truth to the common saying that music soothes the soul. Music has officially been recognized as a form of therapy. It stimulates so many parts of the brain and emotions to a rate that it can lower blood pressure and heart rate. A trainer can use music therapy on someone to achieve a desired effect of calmness. Whether you are listening to music or making it, its benefits are amazing.  

What is Music Therapy?

Borrowing from the medical dictionary, music therapy relates to a form of utilizing music as a therapeutic treatment that is prescribed by certified therapists and trainers for patients to help them overcome social, emotional, physical and intellectual handicaps. Music therapy can be used in many ways be it to reduce stress, to promote well-being and healing and to help people who have Alzheimer’s disease and dementia. Other uses of music include;

To Change Mood

musicIn many times, we all feel sad, irritated, happy, lonely, excited among others. At such times, you can always turn the music on. The music tunes you listen to during such times of heightened senses have the power to make those feelings even stronger or reverse them. In basic terms, if you are happy and you listen to music that makes you happy, you can boost those feelings even more.  On the other hand, when you listen to happy music during sad moments, you can quickly overcome your sadness.

Relieving Stress

In our everyday life, it is practically impossible to avoid stress. Even if you tell yourself not to let it happen, it is extremely very hard to control the way you feel and react to a stressful situation. When you are facing stress, the best you can do is to listen to music. Play your favorite music tunes that make you calm down. You can create a playlist for various situations and play these tunes depending on what’s facing you at that moment.

Discovering Yourself

Music helps in discovering yourself. To reach the state of mindfulness and fully embrace your spirituality, you first need to love yourself. It can be challenging to understand the best version of yourself because the road to self-awareness is always windy and bumpy. But you can understand yourself better if you let your mind to unwind in with complete meditation and relaxation. Music can help you achieve a state of self-awareness.

Connecting to the World

There is no a better way to understand the world better than listening to music. Taking steps to understand yourself as well as others help you to connect to the life around you as well as to your spirituality. No one wants to feel pain when exploring nature by their own. But there is one thing that can help you explore the world and discover people, and that is music. If you would like to get the real benefits of music, let it open you up by lifting your spirit and healing your soul.  

Categories: Music