Month: August 2020

Tactics to Build a Bigger Email List for Your Small Business

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There is a common understanding and wisdom among all digital marketers that your email list is an owned property and asset, that you can use to your advantage to advance your business. An email list is not subject to algorithm changes or changes in company policies. Businesses such as that have harnessed the full use of email marketing have an edge over their competitors in their industry. Additionally, an email list is more serious and intimate as far as creating relations with customers is concerned.

If you are looking forward to taking your email marketing to the next level, here are a couple of tactics you can use.

Use behaviorally targeted pop-ups

Pop-ups can be controversial but data from different quotas show how effective they can be. The main complaint with pop-ups is that they detract from the user experience and they can be annoying. However, when done right, and if aligned with the page a user is browsing, they can be very effective in capturing vital emails. Depending on the tool you are using, you can target your website visitors based on different factors such as exit intent – when a user is moving their mouse to the exit side of the page, hovering over key website elements, time spend on site and scroll depth.

Optimize your lead magnets

What you offer is just as important as how you offer it. When you ask someone to sign up for your email list, you need to understand that it is an exchange program. To get as many people as possible to sign up, you must make them understand the importance of signing up. It can be as simple as promising content updates to your prospects. You can also make use of lead magnets. With a lead magnet, you aim to share something free such as an ebook, email course, PDF, or free tools, in exchange for their emails.

Create an easier sign-up experience

The next important step is to optimize the signup process. You need to make your potential email sign up prospects to me motivated to sign up. Reduce the information you ask them in the form and reduce the number of steps or clicks needed for submission. You need to boost the trust and credibility of your offer. Do not ask any information that you truly don’t need.

Align your lead magnet

You need to align your lead magnet with the contents of your page. Start by creating an excellent lead magnet and put something out there to get data back on how well it is converting. Create an additional offer and target it specifically at the pages that are best aligned with your content. You can also run contests and games. Anything that allows you to capture as many emails as possible should be used. Don’t be limited in your creativity. There are also other tones of tools and applications you can use to get the best from your email campaigns.

Categories: Uncategorized

How to Grow Your Customer Base

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Businesses are now more focused than ever to gain new customers as well as retaining existing ones. Customers who are more familiar with businesses such as Springfield tow truck are more likely to buy again from you and can provide you with more value to your business over a long time. However, with today’s advances in technology, businesses still struggle to find new and effective ways to gain new customers and retain existing ones.

If you want to be successful in business, you need to have a well-defined customer acquisition and retention program that can help you grow your customer base. Here are some tactics you can use to build and retain your customer base.

Provide excellent customer service

This statement seems obvious, but many companies fail to deliver exceptional customer service. 60 percent of consumers stop doing business with a brand because of its poor customer experience. Customers are increasingly expecting perfection and one mistake may drive them away. To offer exceptional customer service, engage with unhappy customers, and ensure all their demands are met. Respond to their queries immediately and ensure there are no doubts about doing business with you.

Encourage customer advocacy

It can be a bit difficult to attract new customers to your business especially if they have never heard about your business Customers are very skeptical about adverts and many won’t just be swayed by your marketing efforts. One of the best ways to have your brand known is to leverage customer advocates. These customers will offer you referrals and testimonials that can improve the credibility of your brand.

Create freemium offers

Freemium offers to present an effective way to grab the attention of potential leads. With a freemium offer, your business will be giving away something of value in exchange for customer information. The item that you give away can be a very useful guide, in exchange for their phone numbers and email address. Customers will always love free stuff and if you can get creative on offering free stuff, you can grow your brand.

Adopt customer service tools

As you start to grow more customers, your customer service team should adopt the use of tools that would improve customer experience. Instead of hiring for more customer service representatives, instead, use adopt customer service tools that can help in expanding the bandwidth of your customer service team even without hiring new employees.

Collect customer feedback

If you find yourself running out of ideas on how to attract new customers, consider running out a campaign that will help you collect customer feedback. Positive feedback will guide you on understanding what you are doing right whole a negative one highlights the areas where you need to improve and increase customer retention. Keeping tabs with customer feedback will offer you a great idea of what your customers value most about your business. You should also collect service feedback after a support ticket or at the end of customer service interaction.

You also need to create a customer success program. Successful businesses understand that customer value increases when they buy from their businesses over time. You need to give your customers a reason to keep coming back to your business.



Categories: Positivity